Our CLEAR Values

Our brand is defined and distilled into new vision and mission statements. For us, the brand DNA was an essential part of not just the 20th anniversary relaunch, but also for the company as it moves into the future.

Our Vision

For our industry to strive for excellence, quality and integrity and achieve positive outcomes for all facilities users through the transformative application of competence.

Our Mission

We are committed to reduce our clients’ risk, support their understanding and give reassurance on the basis of clear thinking, visibility of our actions, expertise, and innovation. Serving as an example to inspire, shape and influence our industry to improve outcomes globally.

Our Motto

Our motto ‘Clear Thinking Made Visible’ succinctly expresses who we are and what we do. We distilled the very fibre of SMS Environmental to discover that everything we do comes from a single central purpose and we wanted to make that clear.

What is CLEAR Thinking?

At SMS our values are CLEAR. We build the Reassurance of our clients upon 4 CLEAR Values, capitalising on our strengths and maintaining the focus of employees on what has always made and will continue to make SMS Environmental unique in our sector/marketplace.

It’s been an incredible growth journey so far and I'm sure you will agree the new brand DNA and identity reflects the industry leading business we have become today. Clarity, Leadership, Expertise, Accountability and Reassurance will now accompany SMS Environmental through the next phase in our exciting journey as an industry leader water hygiene provider.

Defining what makes SMS Environmental Different

We’re so much more than just a water hygiene company. We are humans with unrivalled expertise, powerful technology and incredible leadership within the industry and it became clear that we needed to create a brand which reflects who we are today and where we want to be tomorrow.

At 00:00 on 29th June 2021, SMS Environmental officially launched our new brand identity and it gave us immense pride to finally share our new 20th Anniversary logo and redefined core values with the world. SMS Environmental has grown significantly over the last 20 years and as our team approaches 170 strong the calibre and scale of our service offering has transformed immeasurably. Looking back at those early days back in 2001, it’s clear to see that we’re now bigger, better and more capable than we’ve ever been.

Download our CLEAR Values - PDF

Our Values Defined

GO ABOVE AND BEYOND

We are driven by people that do what it takes to get the job done, giving our best effort and approaching everyday with a positive attitude.

FINDING THE ONE PERCENTS

We embrace innovation, where others see problems we see opportunities, continuously discovering new ways to improve and meet the evolving demands of today.

EXCELLENCE AS AN ATTITUDE

We stand proudly behind our exceptional people, products and services, with quality that exceeds expectations.

BE HUMAN, MAKE A CONNECTION

We promote a customer-focused culture, building personal connections, and creating a friendly, family-like atmosphere.

Download our CLEAR Values - PDF Infographic

SMS Environmental has underlined its commitment to inclusiveness and diversity with a renewal of pledges that support the company's ambition. These pledges will be continually reviewed and used to measure success towards this goal.

Our Pledges:

To review and refine our recruitment and selection processes to further our aims of fairness and consistency in our Incoming Talent approach.
To review our routes to progression within the organisation to further embed our fair and consistent approach to Talent Management.
To enhance our training opportunities around bias and inclusion to promote awareness and set standards in all aspects of our working day.